Chocolate and Candy

Chocolate and Candy
Item# URA003

Product Description

In Japan

St. Valentine's day on 2/14, chocolate from women to men

White day on 3/14, candy from men to women

In Japan, Valentine's Day is typically observed by girls and women presenting chocolate gifts (either store-bought or handmade), usually to boys or men, as an expression of love, courtesy, or social obligation. Handmade chocolate is usually preferred by the recipient because of the perception of sincerity, effort, and emotion put into a home-made confection. On White Day, the reverse happens: men who received a honmei-choco ("chocolate of love") or giri-choco ("courtesy chocolate") on Valentine's Day are expected to return the favor by giving gifts. Traditionally, popular White Day gifts are cookies, jewellery, white chocolate, white lingerie, and marshmallows. Sometimes the term sanbai gaeshi (literally, "triple the return") is used to describe the generally recited rule that the return gift should be two to three times the cost of the Valentine's gift