Shichi-Go-San (Seven-five-three) is a traditional rite of passage and festival day in Japan for three and seven year-old girls and three and five year-old boys, held annually on November 15. As Shichi-Go-San is not a national holiday, it is generally observed on the nearest weekend.
Chitose Ame, literally "thousand year candy", is given to children on Shichi-Go-San. Chitose Ame is long, thin, red (pink) and white candy, which symbolizes healthy growth and longevity. It is given in a bag with a crane and a turtle on it, which represent long life in Japan. Chitose Ame is wrapped in a thin clear rice paper film that resembles plastic.