Gunma is a prefecture of Japan located in the northwest corner of the Kanto region on Honshu island. Its capital is Maebashi.
For Marketing, The Prefectural Government uses Yuma-chan, a small super deformed drawing of a horse character wearing green cap. He is used on promotional posters, banners and other notable printed matierals from the Prefectural Government. Other agencies and companies formally or informally use variations of his likeness and other horse shaped characters when making signs or notices for work on buildings, roads, and other public notices.