Suna-mushi is a kind of bathing. First bathers put on a yukata. They are covered with sand and steamed by sands, which is agitated to be a moderate temperature. It is difficult to bath alone, so staff are on hand to shovel sand over bathers. Draping a towel around the head is advised to keep sand from sticking to it.
Since 1982, the city has held the annual Ibusuki Onsen Marathon (after 1984, the name was changed to Ibusuki Nanohana Marathon) on the second Sunday of January and more than 10,000 people take part in it every year.