Suteteco

<font color="F52887">Suteteco<font color=/"F52887">
Suteteco (ステテコ) have apparently been around since before the Meiji-era, when Japanese wore them under their kimono or hakama. Now they are back. This new range of the traditional garment has been getting a lot of attention for its colorful and modern designs, utilizing old weaving techniques to provide practical clothes for the contemporary salaryman.

A sort of Japanese long john, suteteco double-up as underwear and casual bottoms. You wear them under your office pants, handily absorbing your clothes’ trapped heat (especially in the humid summer). Then when you get home you whip off your pants and simply relax in the suteteco.

They are made from a “chijimi men, crepe cotton” which keeps you dry and cool, absorbing heat and letting your clothes breath. Previously seen as clothes for older men, suteteco’s popularity among the younger demographic has soared of late, courtesy of steteco.com’s image makeover. In the first four months of this year alone saw the tripling of the brand’s online sales and shipments to select shops and department stores, and now the makers are targeting female consumers too.